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Reversing Its Ground, Amazon Now Advocates for Sales Tax Collection – A Prime Example of Repea

  • Writer: Kirk Hartley
    Kirk Hartley
  • Jan 29, 2013
  • 1 min read

After decades of lobbying and litigating against an obligation to collect sales tax, Amazon has reversed its tactics. Seeing that sales tax dodging is about to fail as a business strategy and is no longer accepted by the public, Amazon now lobbies for Congress to require all online sellers to collect sales tax.

Amazon’s reversal of direction on sales tax collection exemplifies a well-worn strategy in the repeat player litigation industry. Litigate for so long as reward exceeds risk, and thereby drive up current revenue. Then, when the jig is up and public opinion is a problem, reverse field and make sure to take down all your competitors at the same time to "even the playing field."

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About Kirk

Since becoming a lawyer in 1983, Kirk’s 35+ years of practice have focused on advising a wide range of corporations, associations, and individuals (as both plaintiffs and defendants) on both tort and commercial law issues centered around “mass torts.”

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