Even Newer Uses of Social Media as a Marketing Tool for Law Firms Seeking Mesothelioma Clients

By now I trust everyone is used to many of he marketing approaches to reach mesothelioma victims. Here’s a new one for me -  some members of the asbestos plainiff’s bar are now  marketing themselve using social media and a “cause”  to ask other people to go out and ceate videos to promote asbestos awareness. Go here to see the online version of the press release pasted below. 


“Nationwide Video Search Kicks off Ban Asbestos Campaign

Students Can Submit Videos for Chance to Win Trip to LA Film Festival

WELLESLEY, Mass., Feb. 10 /PRNewswire/ — “Ban Asbestos Now,” a campaign to build awareness of the continued use of asbestos in the United States, today launched the Ban Asbestos Now Video Search, asking students across the United States to use their creativity to draw national attention to the toxic, and often deadly, substance considered “the largest manmade public health crisis in history” according to the Asbestos Disease Awareness Organization (ADAO). Each year, 2000-3000 people are diagnosed with mesothelioma, a rare form of cancer which is almost always caused by exposure to asbestos. Asbestos has been banned in some 50 countries, however it still exists potentially everywhere throughout the United States, including the ceilings and floors of building that were built before 1980, duct tape, caulking, textured paints, car brakes and automotive parts, and even children’s toys. To help eliminate this deadly killer, the “Ban Asbestos Now” Campaign asks students at colleges, universities and film schools across the United States to submit videos that drive attention to the national asbestos problem and compel Americans to join the movement to “Ban Asbestos Now.” To enter the search, students, in teams of no more than 4, need to create a 90-120 second video vignette that addresses such questions such as, “Did You Know Asbestos Is Still Legal in the US?”, “Where Can You Find It?”, and “Do You Know What Diseases It Can Cause?”  The winning individual or team will be sent to the world famous 2010 Los Angeles Film Festival in Westwood Village, with $1000 cash per team member, and the winning video may become the viral platform of the “Ban Asbestos Now” campaign at www.BanAsbestosNow.com. The winner will be announced on May 19th, 2010 by a select judge’s panel chosen by Sokolove Law.

Please visit www.BanAsbestosNow.net to view our Ban Asbestos Now Video Search Toolkit, which includes contest rules, video creation and submission guidelines, and promotional materials. You may also contact Sean Galliher at sgalliher@sokolovelaw.com.

About Ban Asbestos Now

The Ban Asbestos Now campaign is designed to generate awareness that asbestos is toxic, deadly and still legal in the United States, despite being banned in some 50 countries. Each year, 2000-3000 people continue to be diagnosed with mesothelioma, a rare form of cancer which is almost always caused by exposure to asbestos. The Ban Asbestos Now campaign urges Americans to draw attention to the national asbestos problem by joining the movement to ban the deadly substance in the United States. Learn more about Ban Asbestos Now at www.BanAsbestosNow.com.

About Sokolove Law

For nearly 30 years, Sokolove Law has reinvented how people obtain legal services. Our mission is to provide equal access to the civil justice system while ensuring superior quality legal representation. As a pioneer in legal advertising, Sokolove Law has grown to be the largest marketer of legal services in the country. Our proven business model matches particular client needs to the more than 400 law firms that we work with. The result is success for our clients and co-counsel. Sokolove Law operates as a limited liability company in all states except Virginia, California, Michigan, and Tennessee, where it operates as a limited liability partnership. Learn more about Sokolove Law at www.sokolovelaw.com.

SOURCE Sokolove Law

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About Kirk

Since becoming a lawyer in 1983, Kirk’s over 30 years of practice have focused on advising a wide range of corporations, associations, and individuals (as both plaintiffs and defendants) on both tort and commercial law issues centered around “mass torts.”

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