The message is plain. To my knowledge, this version of the billboard first appeared outside of O’Hare Airport in 2014 on I-294 south. In prior years, the same firm’s billboard (in more or less the same spot) referred only to “mesothelioma.” Then it referred to “mesothelioma and “lung cancer.” The version pictured above now is prominent on several major highways around Chicago and northwest Indiana.
The current “cancer lawsuits” message self-evidently goes well beyond “asbestos” issues. The same is true for the law firm’s web site – www.pintas.com. Everyone in the litigation industry needs to understand the message is the future.
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