This WSJ Deal Blog article provides an insightful account of Bank of America buying up predictable web site names that could be used to vilify various officers and senior executives. One assumes this recent flurry of activity implicitly confirms that Wikileaks will indeed be releasing Bank of America documents which may further expose various misdeeds at the bank.
The names being purchased are not hard to imagine. For example:
[boardmembername]sucks.com
The point ? Bad press matters. Winning litigation wars requires significant attention to media. And, there are many consultants who can help any side win the war.
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