A Headline the Fast Food Industry Cannot Like - "Breakfast sandwich is a time bomb in a bun"
An egg and cheese "breakfast sandwich is a time bomb in a bun." So says a new press release from .... a plaintiff's firm ? No. The headline instead is on a press release for the Heart and Stroke Foundation of Canada. The release was issued in conjunction with a talk at an apparently reputable recent congress on cardiovascular health.
The full text of the press release is below, and it's well worth reading even for people who do not eat "time bombs in a bun." Why? Because it illustrates the growing power of science to look inside the body to observe current impacts of external influences. The impacts may or may not matter, but today, they can be observed and reported. The press release also illustrates that some of the once conservative disease-focused groups are becoming more media savvy and finding new ways to publicize risks (real or not so real) and new findings. A take away? Clients, risk managers, marketing leaders, and lawyers need to stay on top of science (real or faux), and look ahead to the future.
The press release states:
"Study finds that just 1 high-fat meal can affect your heart health
Eat a breakfast sandwich and your body will be feeling the ill effects well before lunch – now that's fast food!
High-fat diets are associated with developing atherosclerosis (narrowing of the arteries) over a lifetime. But how quickly can damage start?
Just one day of eating a fat-laden breakfast sandwich – processed cheese and meat on a bun – and "your blood vessels become unhappy," says Heart and Stroke Foundation researcher Dr. Todd Anderson, director of the Libin Cardiovascular Institute of Alberta and head of cardiac science at the University of Calgary.
Atherosclerosis can eventually lead to serious problems including heart disease, stroke or even death.
Delegates at the Canadian Cardiovascular Congress heard today about a study at Dr. Anderson's lab, led by student researcher Vincent Lee. The key ingredients: breakfast sandwiches and a group of healthy, non-smoking university students.
Fats can build up in your arteries over decades. One important gauge of how "happy" your arteries feel is how much blood flow can increase in your arm in response to its brief interruption – measured as VTI (velocity time integral). You can measure VTI with doppler ultrasound at rest and then after a blood pressure cuff been inflated.
"VTI tells us how much blood flow you can you get in your arm," says Dr. Anderson. The higher the better, which means the small vessels can dilate to capacity, and the blood vessel hormones are working well.
So what would happen to the university students after starting their day with a breakfast of fat champions?
The objective of this study was to assess the acute effects of just one high-fat meal on microvascular function, an indicator of overall vascular (blood vessel) health.
The students were studied twice, once on a day they had no breakfast, and once on a day when they consumed two commercially available breakfast sandwiches, total of 900 calories and 50 g of fat. Two hours after eating the sandwiches, their VTI had decreased by 15-20 per cent, reports Dr. Anderson.
From just one isolated meal, the results are temporary. But the study shows that such a high-fat offering can do more harm, and do it more quickly, than people might think.
"I won't say don't ever have a breakfast sandwich," says Dr. Anderson. But enough of a diet like that, and you can see how you can build up fat in the walls of your arteries.
Dr. Anderson is also co-chair of the group that updated the Canadian Lipid Guidelines (on managing and treating high blood cholesterol), presented at the Canadian Cardiovascular Congress.
"This study reminds us that our behaviours are the backbone of preventing heart disease," says Heart and Stroke Foundation spokesperson Dr. Beth Abramson.
"Remember that whether you eat at home or go to a restaurant, you're still in charge of what you eat. So consider all the choices, and try to cut down on saturated and trans fats, calories and sodium. That's one of the keys to decrease your risk of heart disease and stroke."
The Canadian Cardiovascular Congress 2012 is co-hosted by the Heart and Stroke Foundation and the Canadian Cardiovascular Society.
Statements and conclusions of study authors are solely those of the study authors and do not necessarily reflect Foundation or CCS policy or position. The Heart and Stroke Foundation and the Canadian Cardiovascular Society make no representation or warranty as to their accuracy or reliability.
The Heart and Stroke Foundation (heartandstroke.ca), a volunteer-based health charity, leads in eliminating heart disease and stroke and reducing their impact through the advancement of research and its application, the promotion of healthy living and advocacy.
Healthy lives free of heart disease and stroke. Together we will make it happen.
For more information and/or interviews, contact the CCC 2012 MEDIA OFFICE AT 416-585-3781 (Oct 28-31)"
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