Dealing With Obvious Mistakes - Airline Fare Examples - What's the Price for Sloppiness in Business ?
Sometimes it's obvious a mistake has been made by a vendor - e.g. a free overseas airplane ticket at a price of only 4 frequent flyer miles. A WSJ article by Scott McCartney provides insights into the outcomes that follow when airlines catch the mistake.
One can argue that airline should be required to honor mistakes because it really ought to have ways to run its computers to catch and fix mistakes. That said, it makes even more sense to preclude free-riders from glomming on to and taking advantage of obvious mistakes. Airlines face bad press either way. Thus, sloppiness has a price that varies from "not much" to "quite a bit," a lesson some businesses are slow to learn.